Hotel Chocolat, the renowned bean-to-bar grower, manufacturer and retailer of high end chocolates are about to launch what they are calling 'the most exclusive bar of chocolate in the world'.
Called the 'Rabot Estate Marcial 70% dark', the product is unique in that it originates not just from one sole manufacturing estate - the exclusive plot in St Lucia which they own - but also from only single part (or 'cote' as it is known in the trade) of it.
In what has been described as 'the most extreme example yet of chocolate specialisation' the label of the chocolate bar will not only specify the year of harvest but will also include such information as the temperature it was manufactured at, the length of time it was roasted for and the total amount of time it was involved in the refining process. Furthermore it will also make reference to the head chocolatier, Olivier Nicod.
In launching this product Hotel Chocolat want to mould consumers of premium chocolate towards the same mindset of those who buy fine wines by fostering within them a greater product knowledge that would ultimately prompt them to spend more money on the best quality products.
Those wanting to taste the single Cote Marcial will soob be available to do so in branches of Hotel Chocolat in the UK. The cost of the bars will start from £3.50 for a 35g tablet (approx AUS$6).