Nestle buys Jenny Craig!

In a move that will surely raise some eyebrows, Nestle, the company behind such popular confectionery treats as Kit Kat, Violet Crumble and Aero, have announced it will soon take over the management of weight-loss giant Jenny Craig.

The multinational food company and chocolate manufacturer has confirmed it will acquire all shares of the group that controls the Jenny Craig franchise in Australia and New Zealand at an undisclosed price. When the acquisition goes through next month it will complete Nestle's takeover of Jenny Craig. A process which began in 2006 with the US$600 million buy-out of its international arm.

The move has been met with some cynicism, with one prominent nutritionist likening the deal to a perfect circle where Nestle can now profit from a person get fatter and also losing weight. However when asked about its dual interest in confectionery and weight-loss, a Nestle spokesperson reiterated that chocolate could be part of a healthy diet.

"Chocolate in moderation can be a fun part of a balanced diet, as a treat," the spokesperson said.

"However, the rise of obesity is a major public health concern around the world, and one which we share, and the Jenny Craig acquisition allows us to help many of our consumers."

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

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Source: News.com.au