The sign is 27.6 meters tall and 165.9 meters wide -- about 380,000 times the size of a real Meiji chocolate bar. Officials have applied to have it registered by Guinness World Records as the world's largest plastic advertising billboard.
"We hope that it will help people experience the fun feeling of having sweets and that it will help people take to our image of Meiji being 'the' brand for chocolate," a company representative said.
The company began planning the sign in August 2008 to attract the attention of locals and customers, and work to erect it began this year. The sign, made of fiber-reinforced plastic, was dubbed "Big Miruchi" -- a name stemming from a popular nickname for the company's milk chocolate.
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Source and photo: The Mainichi Daily News
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