Magic Choc, said to be the confectioner’s answer to Play-Doh, can be poked, prodded, squeezed, shaped and finally eaten without leaving tell-tale chocolate stains on faces and hands, said the company.
A spokesman for distributor The In Thing told FoodManufacture.co.uk: “We have taken one of the world’s most popular toys – Play-Doh – and turned it into chocolate.”
Moulded and shaped
Made with 100% Belgian chocolate at a factory in Northern Ireland, Magic Choc can be moulded and shaped without heating. It is pliable from 20°C and playable up to 37°C. Chocolate usually melts at 33.8°C.
A combination of oils within the chocolate prevents melting and keeps the product flexible, said the spokesman. Both the product and the production process are patent-protected.
Suitable for children over four years of age, prices range from £4.99 for the Starter Pack to £9.99 for the Deluxe Activity Pack.
Each box contains three bags of chocolate drops: White, milk and dark. All products are supplied with anti-bacterial hand wipes.
Launched earlier this month, the chocolate will be available from outlets such as Toys R Us and independent stores. Choc-o-Bloc also reports worldwide buyer interest from Europe, the United States and Australia.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source and Photo: Confectionery News
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