ISM is the world’s leading trade fair for the trade in confectionery and snack items and presents a comprehensive product range of confectionery and snack items in the following product groups; chocolate, sugar confectionery, fine baked goods, snack products, ice cream and raw pastes. Only end products intended exclusively for retail sale are presented.
For years, exhibiting companies from Belgium have made up one of the biggest national contingents at the world’s most important trade fair for the international confectionery sector, and they regularly make an impressive showing, with the most refined art of chocolate-making, excellent baked products and numerous confectionery and snack items. As representatives of the ISM partner country, Belgian companies will once again demonstrate their top class expertise, outstanding skills and passion for tasty delights and variety.
Flanders Investment & Trade, Agence Wallonne à l’Exportation et aux Investissements Etrangers, and Brussels Invest & Export are the organisers of the program of activities that will put the spotlight on the partner country, Belgium, at ISM.
Belgium is rightly considered the home country of chocolate. After all, the high art of making chocolates and pralines isn’t only highly esteemed there, it also meets the highest culinary standards. And it isn’t only the big companies that are responsible for this reputation, many small, specialised producers and chocolatiers, in particular, maintain this tradition and are further developing it.
Chocolate is also an important business sector for Belgium’s economy. In 2010 alone, €1.7 billion worth of chocolate and pralines were exported (source: Flanders Investment & Trade, Brussels).
The spectrum of Belgian confectionery includes more than chocolate, however. It also features Belgian waffles, macaroons, couques - a traditional baked item for the Christmas season - spekulatius cookies, cakes and tartlets. In Belgium these specialities form part of the range of culinary offerings, and it is said that no one is the equal of Belgian companies when it comes to making bonbons, lollies and fruit gums.
ISM 2012 in Cologne will provide an overview of the variety and breadth of the Belgian confectionery industry. It is open exclusively to trade visitors from the wholesale and retail trades on all four days.
The fair will occupy 110,000 m² of gross exhibition space in Halls 2, 3, 4, 5, 10 and 11 at the Cologne exhibition centre. The organisers of ISM are Koelnmesse and the International Sweets and Biscuits Fair Working Group (AISM), which is the conceptual sponsor.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source and Photo: Food Processing News
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