Some might call it a gold medal worthy idea but Cadbury, the British chocolate powerhouse, have announced plans to open Cadbury House. A major, albeit it temporary, chocolate attraction in Hyde Park for the duration of the forthcoming 2012 Summer Olympic Games in London this major drawcard will be part of BT London Live. A network of large television screens across Hyde Park that will show coverage of every single medal event.
A fun and interactive zone for all the family, attractions within Cadbury House will include a dedicated tasting zone where you can try out various Dairy Milk chocolate samples as well as the Chocolatrium which will offer five distinctive Cadbury experiences for Twirl, Crème Egg, Wispa, Freddo and Cadbury Dairy Milk.
In another area, visitors will be pitted head to head in a virtual race against swimmer Rebecca Adlington before receiving a chocolate medal in recognition of their efforts.
'Cadbury House is opening up the doors of Cadbury’s magical imagination to the world, sharing everything that embodies both the spirit of the Games and the magic of Cadbury with as many people as possible' advised Clare Tasker, Head of Consumer Marketing for London 2012 at Cadbury.
Cadbury House will run from July 27th until August 12th with entry being free for all visitors.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.
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