It is something we probably all knew on some level already but scientists at Northwestern University have now confirmed it. In a study that was published by The Journal of Marketing Research they found that people enjoy chocolate more when they’re 'primed with guilt'.
In total six experiments were conducted to analyse the link between pleasure and guilt. One involved showing half the subjects tested the glossy covers of six different health-related magazines while the other half were shown covers unrelated to food prior to offering them all chocolate. The study found those who looked at the healthy magazine covers all said the chocolate tasted better than those who were shown the unrelated non-food or health magazine covers.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.
Source: Smart Company
1 comment:
The study found those who looked at the healthy magazine covers all said the chocolate tasted better than those.
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