Monday, December 3, 2012

Cadbury Boost is a favourite amongst UK builders

A recent analysis of the confectionery preferences of builders in the UK construction industry has revealed Cadbury’s Boost to be the most popularly eaten of all chocolate bars.

An examination by VendEase, one of the UK's leading vending machine specialists, of the snacking preferences of over 46,000 construction workers who assisted in the building of the Olympic Park and Village in London has found they collectively bought a whopping 7000 bars a month on average from 25 machines.

Coming out of top ahead of Twirl, Whisper and Snack Shortcake in the favourites list, Cadbury Boost is a smooth textured chocolate flavoured centre with crunchy biscuit pieces surrounded in caramel and covered in Cadbury Milk Chocolate. Weighing in at a hefty 60 grams per bar the product was originally launched in 1985. Famously advertised on television by Reeves and Mortimer the product for many years ran with the slogan 'It's slightly rippled with a flat under-side'. .

Commenting on the survey, VendEase director, Dave Berman said 'The Olympic Park Big Build was a military operation and we’re proud to have played our part in keeping that army of builders marching on its stomach'.

It is not yet known whether VendEase will be sending their vending machines to Rio for the construction process of the 2016 Olympic Games.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.


Source: Construction Enquirer


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