German Made Easter Bunnies Surpass Chocolate Santa Record

A bit of a milestone for the German chocolate manufacturing industry with the announcement that the Easter Bunny has overtaken Chocolate Santa's as the more popular source of sales revenue. According to this report a record number of German made chocolate Easter bunnies have been ordered by retailers around the world. This figure is also millions more than the number of chocolate santas they have ever sold during the Christmas period.

This year a record obliterating 190 million chocolate Easter Bunnies have been manufactured in Germany for Easter confirmed the German confectionery association (BDSI).

This equates to approximately 50 million more than the number of chocolate santas made last Christmas and is also an increase of three million on the amount of bunnies made last year.

'The production of chocolate Easter Bunnies has hit a new record' announced Torben Erbrath, who heads up the association's chocolate products department.

More than 44 percent of the bunnies produced will end up on foreign soil with the Easter goodies being shipped to other EU countries as well as the USA and Australia.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.


Source: The Local De

German's Can't Eat Anymore Chocolate

Apparently the German confectionery industry is at a bit of a crossroads at the moment with the revelation that the country can't eat anymore chocolate than they currently do.

According to German confectionery industry association the average German eats 32kg of chocolates and lollies every year with one of its most popular brands being Ritter Sport. Yet with sales plateauing in the country the domestic industry is being forced to seek out growth markets abroad.

'The sweets business is not exactly a cakewalk at the moment' said association president Dietmar Kendziur.

'We would be happy if 2013 turned out like 2012' he added.

Last year the confectionery industry in Germany generated €12.47 billion, which was a slight drop of 0.3% in turnover. Believing that the German market has saturated, this has left manufacturers looking to explore foreign markets for growth to the point that since 2000 German confectionery manufacturers have more than doubled the amount of products they are selling abroad.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.


Source: The Local