Monday, December 13, 2010

Clever marketing or chocolate harrassment?

An Israeli confectionery company seems to have gone one step too far in an unusual, aggressive attempt to market a new chocolate bar.

An anonymous letter sent to dozens of Israeli women this week stated: "I saw you at lunch break next to the elevator, yielding for something new, original and unexpected. Ever since then, I have been imagining our first date at midday, I can't wait!" reads the hand written message, Haaretz daily newspaper reports.

"I don't know how to tell you this so I will be direct: let's meet over coffee for lunch or maybe for a different sort of meeting in the evening. But remember: if you don't come to me, I will already get to you," the letter concludes.

Among the women who received the mysterious note was parliament member Miri Regev who filed a compliant against the anonymous stalker.

"This was a very unpleasant thing to read" she told CNN.

Regev only found the message to be a commercial hoax when police investigation traced an advertising company as the sender.

"The revelation left me outraged. This is simply unacceptable, to be used as a woman just in order to market a product in such a manner that crosses all the red lines," she said.

Police are still investigating the story and have yet to decide whether to press charges against the creative writers and the confectionery company.

EDK advertising, who was responsible for the controversial idea told Haaretz: "The mere fact that the media is talking about the campaign means that it was a success. In any case, this is not a criminal offense."

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

If you like what you have read check out our updates on Facebook and Twitter.

Source: IME Producer


Friday, December 3, 2010

Recipe of the Week - Chocolate Jalapeno Brownies

Chocolate and chilli is a fabulous combination and these delicious cookies highlight this very well. Easy to make and absolutely delicious, they go perfectly with a blob of ice cream.


Ingredients

5 oz baking chocolate
4  large eggs
2 cups sugar
1 1/2 cups white flour
1/2 teaspoon salt
2/3 cup of oil
1 teaspoon baking powder
1 teaspoon vanilla
1/2 cup of chopped jalapenos 


Method

1. Slowly melt the chocolate over a bowl of hot water.

2. Beat the eggs into a mixture of flour, baking powder, and salt, then slowly fold in the sugar. When the batter is smooth, blend in the melted chocolate, vanilla, and oil and stir it until it's well blended.

3. Stir in the jalapenos, then spoon the mixture into a greased rectangular pan.

4. Bake for about half an hour at 350 degrees then remove from the oven.

5. Cut into squares while it's still warm and serve with ice cream.


Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

If you like what you have read check out our updates on Facebook and Twitter.


Wednesday, December 1, 2010

Customer of the Month!

Congratulations to Trena Lyons of Noosa Heads, Queensland who is this month's 'CUSTOMER OF THE MONTH!'.

Trena has won herself $25 of free chocolates and lollies just by placing an online order with Moo-Lolly-Bar in November.

One lucky winner will win the same prize on December 31st 2010.


Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

If you like what you have read check out our updates on Facebook and Twitter.