The survey which sought to draw conclusions about the current economic situation of the industry asked 62 German confectionery companies, ranging from local manufacturers and retailers to large multinationals, how their sales were panning out in the first quarter of 2012 to ascertain a broad appreciation of where the market was at.
The results made grim reading with more than two out of every three companies admitting that sales had dropped off from the corresponding period of the previous year.
According to the BDSI, total production of confectionery in Germany for 2011 was up 2.2%, whilst the actual value of the market had remained fairly consistent at around €12.6bn.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.
No comments:
Post a Comment