In an admission that king-size Mars, Snickers and Twix bars caused children to stack on the kilos, confectionary giant Mars has vowed to reduce total calories per bar to 250 by 2013.
Mars spokeswoman Anna Greco said the company was "committed to health and nutrition".
"As part of this commitment we (are) not marketing our chocolate products directly to children under 12, putting energy labelling on the front of the pack, eliminating almost all trans fat, significantly reducing saturated fat and managing portions," she said.
"As part of these efforts to make chocolate better in Australia and New Zealand we have already met the 250-calorie commitment for Mars, Milky Way, Bounty and Twix bars, and are currently working on Snickers."
Mars raked in $10 billion from sales in 2010 across its range including snacks and pet food.
A new sensible eating website at www.betreatwise.info, operated by Confectionery Manufacturers of Australasia, is printed on new Mars twin-pack bars.
Source and Photo: Herald Sun