The legendary 104 year old Swiss Chocolate, which was originally invented by Theodor Tobler and now falls under the Krafts Food portfolio of products, is manufactured out of one factory in Bern Brunnen in Switzerland and exported to countries all across the world. There are high hopes for the product in a country where chocolate consumption has trebled since 2005.
'It gives me immense pleasure to officially launch Toblerone in India. It is a landmark achievement for us as we add Toblerone to our chocolate portfolio. This launch is in line with our business objective of growing the premium gifting chocolate market and we are confident that Toblerone will significantly help us drive future growth' said Chandramouli Venkatesan, director, snacking & strategy for Cadbury India.
'Toblerone is globally known for being unconventional. Our consumer research in India showed that Indians are increasingly looking for unique gifting options that can delight and touch the heart of the receiver. Being the pioneers of chocolate gifting in India, we believe that Toblerone with its unique shape, distinctive taste, Swiss heritage and premium quality is the perfect choice to make a mark in gifting' he added.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.
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