Chocolate-scented newspaper lands in Dunedin letterboxes today

The result of a rather sweet collaboration between Cadbury New Zealand and The Star community newspaper comes to the fore today as a chocolate-scented newspaper will be delivered to the homes of many Dunedin residents today.

The delicious creation was dreamed up by a team of marketing, print, advertising and design experts from Allied Press who worked closely with Cadbury events co-ordinator Lee-Anne Anderson and Cadbury scientist Carly Chapman to bring the idea of fruition.

Apparently it took several months to do this, with the team spending a number of months getting it to a level they are happy with.

'What a great way to kick off the beginning of the 2012 Dunedin Cadbury Chocolate Carnival by filling the letterboxes of Dunedin homes with the scent of Cadbury chocolate' said a clearly excited Mrs Anderson.

It will be interesting to see how well the publicity stunt is received.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.