A tin of Cadbury's Roses now weighs 1lb 14oz, down from 2lb 2oz, while a tin of Heroes now contains 1lb 12oz of chocolates, just over 5oz less than last Christmas, according to trade magazine, The Grocer.
The reduction is the equivalent of about 11 fewer chocolates in each tin. It means there could be more competition than ever to get hold of your favourite at family Christmas gatherings.
The manufacturer, which was taken over by Kraft Foods, the American giant, last year, said it decided to shrink the weight of products rather than pass on the full price rise to shoppers.
Tesco, the first supermarket to stock the tins this year, is advertising them at half price for £5 – the same offer it ran at this time last year.
A Cadbury spokesman told The Grocer: "We still believe that our tins represent excellent value for money."
Nestlé's Quality Street tins will remain at 2lb 3oz after it shed 3.5oz last year, while Mars's Celebrations tubs remain at 1lb 14oz, after shrinking from 2lb 2.5oz two years ago.
Lucy Yates, principal policy advocate at Consumer Focus, said: "Consumers aren't always easy to fool. Companies need to remember that shrinking size but not price could damage consumers' trust in the brands they love."
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Source and Photo: The Daily Telegraph
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