The company opened its third Lindt Chocolate Café in the Victorian city - a strip location on Chapel St - with a fourth planned to open in coming months.
“Chapel Street is the perfect location for our newest Lindt Chocolate Café,” said Sarah Anderson, operations manager of Lindt Australia.
“A fashion shopper’s paradise blended with fantastic restaurants and an abundance of European-style cafes is a great match for our world-leading premium chocolate brand,” she said.
Lindt Australia created the café concept to showcase the brand’s product range and sell exclusive items, like mousse-filled chocolate blocks, ice cream, hot chocolates and truffles.
The first ever global store was opened in Australia in 2005 at Sydney’s Martin Place, with the company since expanding its presence to six stores in Melbourne and Sydney by the end of last year.
The concept – which also sells several European ranges not available elsewhere in Australia – has since been adopted globally by the Swiss company.
“All the Lindt Chocolate Cafés are beautifully-designed and offer an exclusive chocolate experience combining a retail opportunity with a café environment to create what can only be described as chocolate heaven,” said Anderson.
Lindt Australia said that the café concept was becoming particularly well known for its macarons, with the Australian stores selling over one million of the soft meringues in 2010.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!
If you like what you have read check out our updates on Facebook and Twitter.
Source and Photo: Inside Retail
No comments:
Post a Comment