Originally created in 1949, Lindor has been relaunched to target existing lovers of the brand and consumers preferring premium quality. The brand is one of the most successful product ranges within Lindt's duty free portfolio.
From Autumn 2011, Lindor will have a fresh, more sophisticated look that reflects its smooth, melting recipe while securing its well-known brand image and eye-catching shelf impact.
The Lindor range will comprise: Lindor Tube 60% Cocoa 400g; Tube Milk 400g; Tube Assorted 400g; Tube Assorted 800g; and Milk Collection 297g.
A novelty for 2012 will be the Lindor Tube White 400g. The product has a smooth filling covered in a premium white chocolate shell. Launching in February 2012, the packaging format is exclusive to travel retail and the product will be distributed in travel retail worldwide.
The Lindor White tube was developed to complete the Lindor range and is targeted at people who prefer premium white chocolate and existing Lindor lovers.
Lindor White is already enjoying growing popularity among travel retail consumers thanks to the assorted Lindor tube, the company said.
"Factors for success are a strong increase in worldwide demand for white chocolate, and sales of Lindor White are growing consistently around the world," it added.
"The Lindor White recipe consistently achieves high ratings in consumer tests. The combination of Lindor’s premium packaging, the high level of awareness and the popularity of white chocolate make the Lindor White tube the perfect gift for every occasion."
Truffles ballotins design relaunch
Luxury Lindt Truffles contain smooth melting fillings and crispy textures and are aimed at connoisseurs and lovers of high-end chocolates.
The new truffle range combines the highest truffle quality with a classic-modern design that aims to address a broad target group. It is presented in a new and exclusive ballotin design and decorated with hand-tied ribbons.
The new design is said to visually communicate the chocolate expertise of the Lindt master chocolatiers in a distinctive way. Designed for gifting, the product also encourages consumer purchases by evoking the rich and chocolatey atmosphere of a confectionery store, the company added.
New designs from February 2012 will be Truffes Au Lait 180g, described as milk truffles with an aromatic filling;
Truffes Au Marc de Champagne 160g, chocolate with a smooth, melting Marc de Champagne filling; and Truffes Noires et Au Lait 180g, milk and dark chocolate truffles.
The Truffle ballotin range will be exclusive to travel retail and will be launched in February 2012 across travel retail stores worldwide. Target consumers are lovers of premium chocolate and connoisseurs.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source and Photo: Modie Report
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