Apparently the German confectionery industry is at a bit of a crossroads at the moment with the revelation that the country can't eat anymore chocolate than they currently do.
According to German confectionery industry association the average German eats 32kg of chocolates and lollies every year with one of its most popular brands being Ritter Sport. Yet with sales plateauing in the country the domestic industry is being forced to seek out growth markets abroad.
'The sweets business is not exactly a cakewalk at the moment' said association president Dietmar Kendziur.
'We would be happy if 2013 turned out like 2012' he added.
Last year the confectionery industry in Germany generated €12.47 billion, which was a slight drop of 0.3% in turnover. Believing that the German market has saturated, this has left manufacturers looking to explore foreign markets for growth to the point that since 2000 German confectionery manufacturers have more than doubled the amount of products they are selling abroad.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.
Source: The Local
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