Quality chocolate manufacturer Green & Black’s has launched a rather funny yet thought provoking advertising campaign for its delicious range of organic chocolates.
In the campaign, which was the brainchild of the creative agency Mother, each chocolate bar has been given its own persona.
Promoted under the strapline ‘this is not a chocolate bar’ the campaign has been designed to eradicate the perception that Green & Black’s products comprise solely of dark chocolate by showcasing the overall depth and variety of flavour in their entire range.
Backed by quality images that were taken by Carl Kleiner, the Swedish photographer who is perhaps best known for his acclaimed work on the 2010 Ikea Cook Book the products have been given interesting personalities. The Butterscotch bar for instance has been labelled ‘The Golden One’ whilst the Spiced Chilli bar, which has been pictured with a cheeky, strategically placed nipple tassels, has been called ‘The Exotic One’. Similarly the milk chocolate variety is now referred to as ‘The Rich One’ and the 70 per cent Dark version as ‘The Deep One’.
Personally I think 'The Chosen One' would have been a good phrase to use.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.
Source: The Drum
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