Those Master Swiss chocolatiers Lindt & Sprungli have officially entered the snacking market in the UK's confectionery industry with the launch of its first 'treat' sized chocolate bar.
Weighing in at 38 grams, The Lindor Treat Bar comprises of six segments filled with a 'smooth' milk chocolate centre and is the company's first single snack-size bar.
Launched as an encouragement to pursuade shoppers to upgrade their chocolate bar purchases, Lindt is hoping to tap in to the growing consumer demand for an 'accessible, yet premium indulgence' with the bar.
Selling for around 69 pence a bar the chocolate is tip to be a major success which could find itself into Australia and the USA by the end of the year.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, he also is chief editor of I Love USA Candy.
Source: Just Food
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